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办事处

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波兰旅游局北京办事处

成立于2000年,波兰旅游局是推广波兰作为绝佳旅游目的地的政府机构。波兰,是一个现代化的国家,提供高品质的服务与独特旅行体验。波兰旅游局的工作目标是提升目的地认知度,为有意前来波兰的旅行者提供培训、鼓励及协助。波兰旅游局是相关旅游信息的主要来源,并致力于强化和提升波兰的国家形象。

2016年1月, 波兰旅游局北京办事处正式开始运营。这是波兰国家旅游局在中华人民共和国设立的首个代表机构,第14个驻海外办事处。我们执行波兰旅游局的战略政策,同时针对中国市场不同地区开展宣传推广及社交媒体活动。波兰旅游局北京办事处积极参与国内主要专业展会,组织媒体与同业考察,为旅行社开展培训,与有兴趣前往波兰的游客进行交流互动。通过与旅游业者的紧密合作,我们以促进团队旅游,自由行,会奖旅游等不同种类业务的可持续发展为己任。

波兰是中欧地区引人入胜的新兴旅游目的地,人文积淀丰厚,每年吸引数十万中国游客前来观光。波兰旅游局的团队成员为能在如此快速的业务增长中发挥作用而自豪。

 

The Polish Tourism Organisation (PTO) is a government agency founded in 2000, and chartered with promoting Poland as a premier destination. Its goal is to create awareness, and then educate, encourage, and assist tourists who may be interested in travel to Poland, a modern country offering high standard of services and unique experiences. PTO is a major source and supplier of travel related information on the country. It further strengthens the identity and enhances the image of Poland.

Polish National Tourist Office in Beijing is the official representation of the Polish Tourist Organization, operating on Chinese market. We implement and carry out strategies as established by the PTO as well as create promotional campaigns and social media events tailored specifically to needs and expectations of our particular market area. We participate in major travel trade events, organize familiarization and press trips, host workshops for local tour operators, as well as interact with individual travelers interested in visiting Poland. Through close cooperation with local tour operators and travel agencies we promote sustainable development of tourism in Poland in sectors of group travel, FIT, and MICE.

Poland is an exciting new travel destination in Central Europe with old world charm, attracting hundreds of thousands of Chinese travelers every year. The PTO team is proud to play a part in this considerable achievement and in continued success.

 

 

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波兰旅游局北京办事处
大街26号长富宫办公楼8014室
邮编 100022

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